This is possibly a question for a soon to be seller getting ready to list, or even a Real Estate Agent that's newer to the business. You'd be surprised how many agents won't attend a shoot and rely on their seller to know what to tell the photographer. There needs to be a connection between the photographer, agent and home owner during the shoot. Sometimes a home owner will want to display a certain area of the home that's worth highlighting. Or the agent will have noticed a great section of the backyard that will showcase the property correctly. Staging can be very important. If the listing has decided to not completely stage the home there needs to be an effort to clean the house prior to the photographer showing up.
Putting personal belongings away, exchanging family photos for more generic photos of flowers and landscape pictures. Even little things like soaps and shampoos left out will make a huge influence on potential buyers if they see items like this in MLS photos. When I was a Real Estate Agent I would advise clients to purchase fresh flowers, decorative items and a good house cleaning before the photographer shows up. This will also line up a beautiful home for the showings that are just around the corner after the listing has gone public. Sometimes, even the next day there will be a showing. It all requires a ton of planning which is usually something a seasoned Real Estate Agent knows all about. Spending a few hundred dollars for staging set up could land you a much higher sales price which will pay you back and then some. If Im showing a completely remodeled, staged home it makes my life as a photographer much easier. But sometimes you can show up to a shoot and it seems like everyone forgot a photographer was coming at 11:00AM that morning. So at the minimum do a good cleaning of the house, stage the home as best as you can, trim the back yard to look kept and make sure to be on time. Some photographers may have multiple clients to reach during the day. On average it should take between 1-2 hours to shoot a house. If there's going to be any videography, drone footage or 360 walkthroughs it's longer. Be ready for that. Just remember how important these pictures are. They will dictate the amount of viewers seeing the listing online, which will either hinder your activity or make the home sell in its first week on the market. |
Richard HugginsREAL ESTATE PHOTOGRAPHY CAN BE A TON OF FUN! ArchivesCategories |